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I guess you are wondering how Klean KingŪ could be beaten by a company like Fleetwash, who isn't even local (based out of New Jersey)? It was actually a couple of factors: 1) prince and 2) not serving the customer. As far as image, it was only smoke and mirrors. Here is his real image:
Plastic gas cans filled with acid, no MSDS sheets, stolen road work cones from the City of Nashville, old tennis shoes and an igloo cooler with mold, ants and some other sticky substance. Oh well, from a distance we thought he was legit. Looks can be deceiving. |
Here is Klean KingŪ of Nashville, Tennessee.
He has a fairly nice image. Even though the rig is painted red, he doesn't
put out fires; he washes buildings, houses, and concrete. He used to wash fleets
(both car and truck washing), until Fleetwash Co., a New Jersey based company came
to town and took all his accounts. Of course Fleetwash did such a lousy job that
they lost those accounts to us. Sometime we can just sit back and watch our
competitors eliminate each other. Once it's narrowed down to only a few "best
of the worst" competitors, we can come in with a blitz campaign, demonstrate who's
the best, and wipe out those last few competitors. Our clients pay less and receive
better service, it's just the way business works - nothing personal.
Klean KingŪ for now continues washing buildings with this pretty trailer
unit which sports a Hotsy look-a-like copy steam clean.This unit, called a Magnum, is even
more inferior than the Hotsy in too many ways to list. Klean King's days are
numbered, but at least he can touch up the battle damage rust stains with a bright red
spray can. 
