The founder speaks on the principles being successful in business.
Team Wash Guys was built from a bucket of water and sponge which started over 25 years ago. (http://www.carwashguys.com/history/beginning.html#History)
While building this company in the beginning we learned the value of grass roots marketing, being involved in the community and giving a little back as we grow. In light of those humble beginnings and our tradition we have decided to come to the aid of millions and millions of small business men and women across this country. (http://www.carwashguys.com/history/museum1.shtml)
Small Business in America employs 2/3rds of the American Workforce. It consists of over 50% of every consumer dollar spent. We are watching the US economy emerge from an unfortunate recession and hardship. We realize that for the US Economy to fully emerge into the economic powerhouse it is, that it must do so on the backs and strengths of all small businesses across our great nation. What many may not realize about the WashGuys is that this company was built at a time when it's greatest expansion was in the middle of two previous recessions. One was inflationary and one deflationary. We were able to expand before during these periods by believing and working to achieve prosperity within our local markets and communities.
So far we have set up franchises in 21 states and each market has it's own character
and flair. Each is unique and special, it is exactly for this reason we have sent this
article of our past experience and knowledge to every Chamber of Commerce in the Country
we could find. We sent this article to the SBA, SBDC, Economic Development Associations in
50 states and two territories. We sent it to regional banks who give small business loans
and to franchisors, 2000 of them which account for nearly 25% of all thriving small
Small business is the key, it is the American Dream, and the ten percent of our population that own small businesses that employ in some states 80% of their populations hold the power. Unity in motion the mission statement and never surrender the battle cry. It is time to get tough America and the strong will survive and there is no stronger group on this planet than the combined will of America's entrepreneur and small business person. Calvin Coolidge, General Patton, Winston Churchill, Vince Lombardi, Alan Greenspan, President Bush and JFK (www.camelotforever.com) would agree, it is time. Time to win.
Below is the advise on how you can win in your small business, these techniques have been time tested by WashGuys all over this great nation in hundreds of diverse and unique markets and it is time that we give these experiences and truths to others so we can all succeed together.
There is no easy way, but if you hold your ground and you fight on your feet you will never die on your knees. This advise did not come without sacrifice, it did not come without hardship, but it is the way to prosperity for those willing to go the distance, for the right reasons, for however long it takes. So help me God !!!
Below is the answer if you our accept the challenge:
BUSINESS COMMUNITY RELATIONS 101
Getting the Most Out of Your Chamber Membership
Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town. You should attend meetings when possible and introduce your clients to each other.
Most towns and all cities have chambers of commerce. The chamber offers many things to small businesses especially new ones and start-ups. Chambers provide a voice for the business community, a bridge between government - small business corporations volunteers - religious organizations schools clubs - homeowners associations corporations general public etc. Its a monumental job, always changing. It takes money, lots of it. It takes coordination and a knack for small town politics. It takes members who will volunteer, who care and are dedicated. Of course thats where you come in. Chambers of Commerce hold various events such as:
If you attend some of these events, you will make new friends, contacts and customers. Anyone can join the chamber. It usual costs $100-450. But you only get out what you put in. Many small business owners may see it as a waste of money. In actuality it is relatively inexpensive depending how you chose to use your membership. It can be long lasting advertising in the form of:
If you truly want to become involved, we suggest you join various Chamber of Commerce committees. Committees need your input. You probably talk to one hundred business owners and residential customers per week. Five hundred per month. They know you, they trust you and they generally speak their mind to you. When these associates, business customers and business people talk to politicians, its a more tactful type conversation. When they talk to Chamber of Commerce staff, they tend to also choose their words more carefully. When they talk to you, its more point blank, to the point, blunt and the reality of the way they really feel. Youll never get a sugar coated answer to a small business dilemma from an actual owner. Theyll tell you how they feel. Whether they are happy or mad as hell about an issue. You also are the eyes and ears of the community with its residences.
When you come to these committees you bring knowledge. You will soon find your ideas, observations and personal opinion are paramount. You are the most valuable tool a chamber committee could ever hope to have. You need to ask yourself Do you have the extra time? If you dont, dont volunteer. There is nothing worse than a committee member who volunteers and then doesnt pull through when he or she is needed. If you have the time you be repaid in new business contacts and customers and the feeling of knowing you made the difference.
How do you join a committee? Talk to the president of the chamber. Tell them you want to volunteer. Find out which chamber committees have openings. Many times there is no limit to the number of people, so try to pick one with a large group of members. You will be able to do more networking and big groups tend to divide sub-committee work loads more evenly. Join a committee that interests you. Dont join one you dont care about. Just like in college, you always got better grades in the classes you enjoyed, didnt you? Make sure the people in the group really want to get something done and its not just a whos who social gathering. That kind of group eventually fails to accomplish even the most basic of mission statements. You are a winner, so you should be in a winning group.
Make sure once you have gone to a couple of meetings, the turnover is low and that no one persons ego stands out in the group, especially if its the chairman. If this happens, go to one more meeting and dismiss yourself. Business is so good, I dont have any time left. Then volunteer to with flyer distribution by leaving information on your counter or delivering this vital information to your customers and business clients. Tell everyone you are more than happy to be of assistance. Then give everyone in the group your card. You can still help without battling personalities. Remember everyone there is volunteering and it is better to be a friend than an enemy.
Board Of Directors
Being on the board of directors of a Chamber of Commerce is extremely important. Its an easy job and very prestigious. Its also great for business. You will receive notice when board seats come up for election. Usually chambers ask their members through direct mail if anyone would like to run for a board seat. Fill out the form with a brief resume. Make sure not to go over the maximum word count. Try to shave off ten percent if possible because people tend to read the short ones more. Dont exaggerate your accomplishments. If you need help with this, call one of the current board members you know who is not re-running for the same position. Find out from the chamber what day they will be mailing the ballots and call everyone in the chamber two days before. Its important not only to win, but to win by a margin. It gives you clout with the chamber members and staff. When you win, make sure to attend as many meetings as possible. Usually meetings are only one time per month.
When you are privy to information about a new business opening or a grand opening ribbon cutting event, you should visit the business:
Always try to get your company listed in the Chambers on-line directory. There may be an additional charges for this, but it is worth it.
Distribution Of Monthly Newsletters
Most Chamber of Commerce publish a monthly newsletter of whats going on around town and with various business members. The more hot little hands these newsletters get into, the better it is for the advertisers and the better for you as a member. Its also great for chamber membership, the more people who join the Chamber the more people in the club to buy from you and help all the businesses in the community. If you have a mobile type business and volunteer to deliver a chamber newsletter to every business in your area, you will surely be a chamber favorite. If you are a retail or location based business, have them on your counter for customers and associates. Your customers will also be glad to receive a copy and your business customers will eventually join the chamber if they havent already. You will be helping businesses everywhere in town by doing this. This will be recognized. It will also help you when the chamber does a story on you to put in the newsletter. Of course, that month we will print extra copies and direct mail them to every licensed business in your town and all of our franchisees. Try to refer fellow businesses to the chamber each month.
Whenever the chamber has a membership drive, you should volunteer to help. You have fax data bases and distribution power plus you know personally many business owners in town. Chamber membership is the life line of their existence. The more you, we help them, the more they help you. It is okay to join many chambers or at least all the ones where you want customers.
Logo On Vehicle
Offer to put a magnetic sign on your work vehicles with the local Chamber of Commerce logo. This helps the chamber and legitimizes your business. If this is not possible, put your Chamber of Commerce member plague on your dash board. If you have a location business, be sure to display your plaque where it can be seen by all visitors
Meeting With Chamber
You should be on a first name basis with the Chamber of Commerce president. You probably already are. He or she needs your feedback. They need to know whats going on at the street level and no one knows better than you. You will be the eyes and ears for the chamber. You should set aside one hour per month to discuss concerns youve heard on the street and possible solutions youve worked out. Try to make it a regular meeting such as the first Tuesday of the month at 8:00 am. This meeting can be with the Chamber manager or even a Board Member you can relate with. If you belong to a committee bring your information and observations there.
Network With Other Groups
You should network with your service club whether it be Elks, Lions, Optimists, Kiwanis, Rotary, Soroptimists, whatever. Bring those concerns with you. Help the chamber co-sponsor events with your club and other clubs, making one big happy united family town thanks to you. You can also volunteer to help on the Boys and Girls Club, United Way or other associated non-profit, which helps people. By adding your Chamber Membership to a non-profit commitment, you will make a difference and super-charge your business.
You should attend meetings sponsored by your Chamber of Commerce. As many as you can. Enough that you dont need to wear a name tag because everyone already knows you. You still should wear a name tag. However write on it:
Sounds funny but its a great ice breaker. It works every time. After all, there is bound to be a new face popping up every once in a while. Many of these new members may feel intimidated and you can help them and really make a new friend and business associate creating team work, co-marketing efforts and sharing of customer lists with non-competing businesses.
Table top mixers and trade shows are very important. Smaller shows such as city fair, county fair, Chamber of Commerce Business Fair, etc. you can do for relatively low cost.
Pretty good statistics. Trade fairs and shows are good.
One of the major advantages of exhibiting in a show is the tremendous impact that you can deliver and direct to a preconditioned group of prospects. Through your exhibit, these prospects can see how they can benefit from your services and/or products. Exhibiting in various types of shows offers you both short and long range benefits.
As with any of your sales promotion programs, the success of your show participation depends largely on proper planning. Before you enter a show, analyze all the factors involved and determine if the show will attract prospects who will require your services. Your final decision should be based upon the estimate of value you will receive for the money, time and effort put forth.
To get information on the shows scheduled for your area, contact your local Chamber of Commerce. If you are considering entering an annual show, ask for a list of regular exhibitors from past years. Then check with these exhibitors for their opinions as to the value of the show.
Referrals Word Of Mouth
No matter what you do at a Chamber of Commerce meeting, remember to bring cards. Chamber mixers draw about fifty people or more, grand openings twenty, committee meetings ten. Always say when handing out cards, If you do not need our service/products please take this card and give it to someone who might be interested. Thanks. This will make the person happy that you are not pressuring them and they will be glad to pass it on.
Fax Data Base Sharing
Be sure to share your Fax data base with the Chamber of Commerce. They can use it to keep businesses informed. Its a tool they really need. They probably wont know it until they receive it.
Letters To The Editor
You should rifle off at least one letter a month to the local paper praising a small business, the Chamber of Commerce or how happy you are to have a business here. If you have a reason to praise more than one person, type the letter and have a co-worker sign it.
Your success in your business is up to you, we live in the greatest country in the world. You are allowed to unlimited success, but with that incredible gift you are also allowed to fail. The ball is in your court, your chamber membership can be one of your greatest assets, but you only get out what you put in. Stay involved, do not ever give up and use your chamber to help you win.
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